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"Search Engine optimization" = "SEO"
People find your website using Google, Yahoo and other search engines. There are literally thousands of sites competing with you for that first page and place on a google/yahoo/bing search page.
If you are wanting web traffic you need to consider hiring someone to optimize your site for search engines.
Search engines like google rank websites by their wording, page names, meta content, traffic, and links to the site. If you don't have a rank, people who search for your product will not find your website.
Your website can be the ugliest site out there but if it is high on the google page rankings it will be seen first by potential customers.
It is also a well known fact that about 50 percent of all clicks go into the first place on the first search engine result page.
Many people forget that a website that is not marketed and SEO'd has about as much value as a newspaper sitting in a car boot.
Very simply, to improve web page rank you can hire someone to overhaul your site. (page names, image names, blog place, content and keywords)
Add it to link exchanges (get lots of sites pointing to your site)
Add a blog section (to create a "fishermans net" of words to catch web users as they search)
Submit it to forums everywhere (this is weekly or monthly work where your site is added all over the web)
For example: This web diary (http://sydney-by-byron.blogspot.com/) has only 50 entries, is not good looking and is not for profit, but it has a page rank of 3/10 - which is pretty high!
If you type the keywords "immigrating to sydney" into google it comes up at first to fourth place in google!! (Depends where you are in the world)
This is the ideal! And this personal site of mine, has only been seo'd on the train, lunchtimes and in the evenings(it took hard work though and genuine unique content).
We can do this for you at a hourly rate on a weekly or monthly basis, or as a one off hard hit to get your site "out there".