- Web Design
- e-Commerce
- Internet Marketing
- Hosting
- Content Management
When designing and developing a website, what is more important? The way it looks or what it does?
As a website owner, work your way through this carefully. Think about your potential clients and their viewpoint.
Does your client want to see a beautiful website? Or do they want to find that service or information they are looking for?
What is more important to you up front? Something functional that is easy to read, click around in and respond too? Or Something pretty?
Customers do not care about you, your business and your colours...
They want speed, info, good prices, good products.
They want convenience.
Of course your website must be neat and there is an element of aesthetic beauty to everything, but in the end your customer wants good content and ease of use.
Content keeps your user interested and drilling into your website.
Good design is important, but does not hold your customers attention.
A website is an asset to your business if its text accurately and pleasantly describes and explains your business in an easy to read and compelling manner.